»Beautiful people do not just happen.«
(Elisabeth Kübler-Ross, swiss-american psychiatrist)

The online video and interview magazine called forbeautifulpeople.tv was launched by German apparel brand DRYKORN in 2013.

This magazine features and presents beautiful people from all over the world. They all have different types of jobs, different social backgrounds, different visions and a different approach to beauty.

The overall definition of beauty - besides the fact that each perspective is surely unique – is presented by Drykorn in short videos and describes what is the brands profound belief: Beauty is something that goes beyond the superficial definition of society and fashion business – it is something that comes from inner passion, motivation and love and is definitely driven by each protagonists urge for life.